Business & Entrepreneurship

The Direct Sales Playbook

Selling your own work without a script

A step-by-step audiobook for founders, consultants and freelancers who have to sell their own work and would rather have a real conversation than read a script.

Length2 h 21 min
Chapters6
LanguageEnglish
FormatStreaming audiobook
PublishedAugust 2, 2026

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What this audiobook is about

Selling your own service is different from selling someone else's product. The Direct Sales Playbook covers the conversations that actually happen: the first reply, the discovery call, the moment the price comes up, and the follow-up nobody wants to send.

Each chapter gives the exact words to try, explains why they work, and shows what to do when the answer is no.

Who should listen to this audiobook

This audiobook is for founders, consultants, coaches and freelancers who sell their own services and want a calmer, repeatable way to do it.

Founders
Consultants
Coaches
Freelancers
Small sales teams

What you will learn

How to open a sales conversation without a pitch.
What to ask on a discovery call, and what to stop asking.
How to talk about price before the prospect brings it up.
A follow-up sequence that does not sound desperate.
What to do with a no, a maybe and a silence.

Audiobook chapters

01Why Scripts Fail Founders18 min

What changes when the person selling is also the person doing the work.
02The First Reply22 min

How to answer an inquiry so the next step is obvious.
03The Discovery Call31 min

Four questions that reveal whether there is a fit.
04Talking About Price26 min

When to say the number and how to say it.
05Follow-Up Without Pressure24 min

A three-message sequence and when to stop.
06No, Maybe and Silence20 min

What each answer means and what to do next.

About the author

Ana Torres

Sales coach and author

Ana Torres coaches founders and small sales teams on selling without pressure. She writes practical, step-by-step audiobooks for people who sell their own work.

Author page

Narration

Narrator: Maria Lopez
Language: English
Style: Warm

Bonus materials

Included with the audiobook and available from the player.

Follow-up message templates (PDF)

Frequently asked questions

How long is the audiobook?

About 2 hours and 21 minutes across six chapters.

Can I listen before buying?

Yes. The free sample on this page plays the first five minutes of chapter 2.

Does it include the templates mentioned in the book?

Yes. The follow-up templates are included as a PDF you can open from the player.

Do I need an account to listen?

Yes. A free MyAudium account saves your place in the book and your notes. You can create it with any email address; no Gmail, Amazon or Apple account is needed.

Can I listen on my phone?

Yes. The player runs in your phone's web browser. There is nothing to install.

Can I take notes while listening?

Yes. Pause, write a note tied to that moment in the audio, and find it again from the player.

Can I download the audiobook?

Not yet. Audiobooks stream in your browser and your progress is saved so you can continue from any device where you sign in.

What happens after I buy?

The audiobook appears in your MyAudium library right away and you can start listening in your browser.